What is Content Marketing & Why Is It Important?
Thinkroom is a powerful content marketing agency, London based, serving SME’s across the UK. A content marketing strategy is when a digital marketing agency creates and distributes well choreographed and curated ad content, graphics, video, and written content online for your business. Thinkroom UK creates and delivers quality content on behalf of our clients to generate high-quality leads. Our content marketing services include citations, compelling product descriptions and thoughtful responses to customer reviews. We curate your YouTube channels, write SEO optimised web copy, and design effective digital marketing campaigns.
Blogging, is something not to be underestimated. Google likes companies that add value to their customer base. Regular blogging sends a signal to Google that your business is a subject matter expert, an authority in your given field. If you regularly show you’re an expert, then this will often lead to a jump in rankings.
For your articles to have any impact they need to be accurate, relevant and have appropriate keyword research phrases within, but most importantly, they need to be written with your ready in mind. A content marketing agency like Thinkroom takes all of this into account. We’re blogging experts.
Our Content Marketing Agency London & UK
Blogging & Written Content
Blogging & written content, such as copy for ads and website pages is at the heart of most digital marketing strategies. The more good content to tell your story, the more we amplify your brand, distribute your message & capture audiences interested in buying your products.
Email Marketing Company
If you've got a large database, then engaging email marketing agencies is a great way to raise your average sale value and spend per customer.
EDM Email Database Growth
Thinkroom provides e marketing EDM email services, including automations such as abandonment cart strategies. We connect & grow your database.
Keyword Research Agency Service
Knowing & using the right keywords on your website helps your business rank higher with Google. There's a lot you can get wrong, so it's best to engage a keyword research agency.
Guest Blogging Services
Thinkroom is a content creation agency that offers full service guest blogging services as an additional layer of SEO.
What is Keyword Research?
Keyword research uses specialised SEO tools to discover what your customers are searching for on Google. Thinkroom UK is a content marketing agency London that can easily find out what phrases people are typing into search engines. With our experience we can spot valuable keywords that are likely to have the biggest impact on your business, and they may not be the ones you would typically go for. There are many factors that influence what we would class as a strong keyword including volume of searches, competition levels and conversion intent. A powerful content strategy should start with carefully planned keyword research,which is what we do best.
Content Marketing Agencies Consider Seasonality
Taking advantage of the seasonal trends in your business is smart marketing and good content marketing agencies will take this into account when planning your strategy. For example a florist will want to share content on “gifting flowers” and possibly take into account colour trends like the use of “pink, red and purple” on the lead up to valentines day.
Experienced content marketing agencies will plan out your content 6 months in advanced to them being written, and will conduct the relevant research to assist their copywriters in producing valuable content with read appeal.
Will People Actually Read The Content?
Yes, if it’s well written, adds value and is picked up for key search phrases, then large amounts of traffic could easily land on your blogs. You now must think about how you can lead them from your blog, to your products and services. This is when added value for your business kicks in, where a blog can lead to sales.
Thinkroom UK has a few tricks to get your content flying by combining paid advertising with remarketing. Our content marketing agency London & UK services include the creation of large databases of customers with specific characteristics, interests and demographics, marketers call these “customer personas”. We use these to target your customer with content and products that appeals to them. A strong content strategy takes into consideration all of this and is one of the most valuable digital marketing practices out there.
How to Write a Blog
You need to write your blog with the reader in mind. There’s no use in keyword stuffing the article, if it doesn’t add value it will turn your reader off and could damage your brand rep with them. You need to choose one keyword phrase per article to focus on, and there’s a certain word count that you should be striving for. If you want to have a go at blogging yourself, then start by Googling the subject you want to write about. Observe how your competition is structuring their blogs, how long they are, and how often they post. It’s a time-consuming skill-set to learn and get right, so many business owners find that it’s more effective to have Thinkroom UK handle it with our content services.
On-page Content Creation & SEO Strategists
Correct SEO implementation for ranking on Google is absolutely essential to good copywriting. Small business owners are at a huge advantage when they choose to hire an SEO strategist research and determine content topics. “On-page” content, which includes any visible written words, on your site should rank for keywords. What’s more is that it’s imperative that your blogging doesn’t compete with those keywords. This is called “cannibalisation” of keywords, and many content marketing agencies slip up with cross contamination of keyword rankings. Instead, write your blogs or articles with similar search phrases and link to your web pages to increase their hirearchical importance on your website.
Remember, the purpose of writing blogs is often to drive traffic to your website in order to increase brand visibility and lead to a sale. Linking is critical and yet another reason why you need a qualified content marketing agency London to ensure quality control.
How Much Does A Content Marketing Strategy Cost?
A content strategy from Thinkroom UK is bundled into our monthly packages. Creating effective content strategies for clients includes several moving parts, so we find it is easiest to give you an awareness of what your annual marketing budget might look like. Thinkroom UK’s content marketing agency London & UK services are far cheaper than what it would cost to hire an employee in-house. You’re also getting several senior-level advisors working on your business, that have a collective knowledge far exceeding any individual. At Thinkroom UK we are incentivised to get you results, so we take your growth personally. If you’d like further information about our prices, please visit our pricing page and connect with us for a confidential discussion. It all starts with a coffee (or tea whichever your preference).
Content & B2B Marketing Solutions
If you’re in a B2B industry, we place organic LinkedIn posting at the top of the list. LinkedIn’s social media content is powerful, and can create a lot of traction for your business. We can help build your target audience, generate brand awareness, improve your online presence and ultimately grow your business. Most people don’t like writing about themselves, so the great thing about partnering with Thinkroom UK is that we handle your B2B marketing needs for you. We’re here to make your life easy, and free you up to focus on what you do best. With the right SEO agency behind you producing valuable content, you can see your business sky-rocket.
Website Content That Converts
Your web design needs to have the right structure, the perfect balance of content, while still having an intuitive interface and enjoyable user experience. Your website can either be a meteor lost in cyber-space, never to be found, or it can be a super-star drawing in users who search for your services. And with the right SEO’s behind you, your business can become a star, curating high quality content that gets you sales. Did you know, Google rewards those that produce helpful content with higher research engine rankings? It’s called HCU and at Thinkroom we’ve got our finger on the pulse of what makes ranking content.
YouTube & Video Content
Did you know that YouTube is the second largest search engine in the world? Similarly to Google it also rewards valuable content and responds to SEO. Videos are an increasingly popular way to consume content with customers preferring the convenience of watching a video rather than reading an article. People search for content that enriches, engages and most importantly educates. YouTube is primarily a learning platform, so video content embedded into your website and social channels is becoming more important for a successful content strategy.
FAQ's About Content marketing agency London
How often should a business create and publish content?
The frequency of posts on social channels or blogging depends greatly on your industry. For EDM's and social positing, Its best to observe and measure what your audience responds best to. When customers engage, what time of day, what type of content resonates most etc. For website updates, socials & blogging, it's important to consistently update your content, so it remains current.