Digital Strategy Consultant

At Thinkroom UK, your digital strategy starts with a half day strategic meeting, so we can get to know business in depth and assess where more value could be added. Our digital strategy consultant covers a range of areas and objectives with you, like online marketing, customer experience, pain points, operational policies, and more. Throughout this process, there are often discoveries of lucrative ideas and new revenue opportunities. The purpose of the meeting however is to give us enough information to create a customised marketing budget and timeline for your business. One thats in line with your business goals. This budget is essentially a list of ingredients that we think will work best for your business. A good budget starts at around £500 p/m, this can be used for site upgrades, ads and more. 

Time is money and without a well thought-out and researched digital strategy from experienced marketers, you could end up haemorrhaging from your business. If you start "doing" without a holistic approach to your online strategy, it's likely that you will be paying too much for your ads, you'll be missing key opportunities, you'll try methods that won't work, and you won't be building a compounding engine that speeds up over time. There are many factors you may not have considered thoroughly such as locality, seasonality, keyword research and more.  If your business transacts online, it's important to implement initiatives to create a barrier for entry to new competitors. We look to create a stronghold in your dominant online position, making your business a fierce competitor and as future-proof as possible.

The truth is that your digital marketing should be updated daily; And that is a lot for any business owner to handle solo, let alone effectively. Marketing plans always act on assumption and therefore we need to test, measure and calibrate daily to get you the best results. The strategy, however, should remain in place, at least for several months, if not years, to remain in alignment with your business's ultimate goals. If part of your plan is to run Google ads, your ads will go through a learning phase, and you'll need a certain amount of traffic for your analytics to give you data so you can see the full picture. At Thinkroom, we tend to revisit your online strategy once every 6 months, and often only make minor adjustments as we enter into new phases of growth.

The best way to think about improving your organisations' online presence is to think of it as an engine. You need many small parts for it to drive results, alongside regular maintenance and a little elbow grease to keep it running smoothly. You can't just throw money at social media marketing and expect results. People will research your business, so what you need to do is provide quality and a consistent message. This is why a holistic approach to your digital strategy is important.  You'll need to be active on multiple marketing channels and digital platforms to generate momentum, creating activity that marries with a converting website that builds your credibility, and, for the cherry on the cake, an excellent review strategy. First, we need to determine your marketing objectives, measure the success regularly, and funnel your efforts towards the audience that's giving you the most conversions. Every business model is unique and the action plan we create is tailored to you and your organisation. After a half day's intensive think-session with our senior digital strategists you'll have a plan that will lead you forward to a solid future. 

At Thinkroom UK we traditionally like to work with already established small and medium sized businesses (SME's) looking for transformational change. We help create a digital operating model that compliments your successful business model. One that grows revenues in new ways that are measurable and deliver a healthy return. We also audit existing businesses and uncover areas of opportunity for growth.

We can work with start ups but bear in mind that it is a marathon and not a sprint and lot's of ground work needs to be done to build strong foundations for a successful business.